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Sync audience data between buyers and sellers.Understand your behavior as you move from site to site to help show you more relevant ads or to attribute a purchase to an ad that you saw.Know if you’ve watched or interacted with an ad.Understand how you use the site (so that they can improve it)įor advertising, cookies help ad tech companies:.Maintain your shopping cart, and report activities within it (such as buying or abandonment).Remember your site preferences such as your preferred language, currency, or content category.This is in contrast to the device identifiers we outline later which are unique to each device, not each browser.Ĭookies can help the browser or site owner: Because they are unique to the browser instance, if you change computers, clear your cookies 5, or change browsers, the cookie will be different. They act as a unique identifier for that browser (you will have a different cookie if you use Google Chrome and Mozilla Firefox for example) and allow for many different types of activities. Cookies are small pieces of information downloaded to your browser as you browse the internet. You’ve probably heard the term cookie before in relation to internet browsing.
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There are plenty of great resources available on the internet that describe these ID types, and we have outlined and defined a few below.Ĭookies 4 – Device: Desktop browsers such as Chrome, Internet Explorer, Mozilla Firefox, and Safari, and mobile and tablet browsers to a lesser degree. The information we collect or share also varies depending on the partner we are working with and why they might want to process the information. There are different ways to capture user and device information, and they vary by device and environment. Rather, we collect information on the behavior that takes place on your device. However, rest assured that we will never know who you are. To accomplish the goals outlined above, SpotX needs to collect some information. Some of the data we collect helps us reduce the likelihood of this happening.Ĭategories of information we collect about you These duplicated ads are annoying and ineffective. Have you seen the same ad multiple times in a day or week? You often end up quoting the commercial and feel a negative association with the advertised product. Don’t suffer through the same ad 50 times Moreover, a recent study suggested 71% of consumers prefer ads tailored to their shopping habits, so you’re not alone if you believe that advertising should be more relevant. On top of that, the number of people finding new products from news/lifestyle websites and social media increased by 15% between 20.
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In a 2015 Nielsen survey 2 about new product discovery, 78% of respondents said they had discovered a new product from a TV or internet ad, compared to just 56% that found out from friends or family. Awesome! Or you hear about a great new product that can help you make your life easier, more affordable, or more satisfying. Imagine you’re a new mom, with little time on your hands, and you get a coupon for diapers right when you need more. How many times have you gotten a diaper ad and thought “I don’t have kids! Stop trying to sell me this stuff!” – or an ad for steaks if you’re vegan, an ad for retirement living when you’re fresh out of college, or even an ad for a product that you already purchased? The list goes on, but everyone has a story of an ad that just felt irrelevant.Īccurate data allows ad tech companies and ultimately advertisers to provide relevant advertising to you at the time that you need it. Our goal is to be as transparent as possible about what data we use and why. There are a number of user experience and advertising quality benefits that come from data processing in the ad tech supply chain that benefit you directly. GDPR and other privacy regulations empower users like you to control your data. This policy explains what personal data we collect through our interactions, how we use the personal data, the reasons we share personal data and how you can access and control your personal data. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX is the leading video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. This Privacy Policy (“Privacy Policy”) applies to SpotX’s services and products. To create a positive user experience on ad-supported sites, online content, and apps that you use, publishers collect and SpotX processes some of your browser or device data.